Jessie McLachlan is a social impact innovator and founder of Altru, a zero-admin 100% volunteer-led non profit that blends music, grassroots mobilization, and direct action to support individuals facing social inequality.After launching Altru in Los Angeles scaling from 2,000-person outreach events to 10,000+ attendee festivals across the U.S. Jessie has since expanded the movement to Chicago, Brisbane, Melbourne, and now Sydney.

 

To date, she has mobilized a global network community of 12,000+ volunteers 92% under the age of 45 and built partnerships with brands such as Netflix, HBO, Converse, and Just Water.Her career spans the entertainment industry, medicine, and community innovation. She began as a recording artist with Island Def Jam Digital New York, before moving into preventative care in the U.S., where she completed her Doctor of Osteopathic Medicine. Now back in Australia, Jessie is completing her Doctor of Medicine while continuing to run Altru full-time, scaling its impact nationally.Through her Purpose Playbook framework, Jessie reimagines giving as strategy not sentiment positioning community as a core business asset, not a charitable afterthought.

 

From day one, Altru has operated as a culturally credible brand that challenges traditional models of philanthropy, proving that caring is powerful and commercially essential.Her mission is to show that fostering connection isn’t just a feel-good extra, it's the foundation of resilient, future-facing business. Volunteers are tomorrow’s consumers, advocates, and collaborators. When community is embedded in your model, it builds loyalty, longevity, and trust that no marketing budget can buy.