Much loved the world over, Swedish born Kristina was the Founder of kikki.K, and more recently Dream Life (an inspiring & empowering brand turned global movement). After growing up on a small farm in Sweden, aged 22 she found herself in Australia, half a world away from family & friends, with little money and no idea what to do with her life.
So, what was a girl to do? Imagine what her dream life could look like - write her dreams down on paper - and then make them happen.
Kristina sold all she owned to create & build globally loved Swedish design & stationery business, kikki.K - from the ground up, to have: 120 award winning retail stores in 5 countries; a passionate team of ~1,500; a reputation for innovation & service excellence; an online store
serving stationery & design lovers in over 150 countries ...and total revenue of around $650m. For over 20 yrs from start-up to mid 2021, Kristina won the hearts & minds of millions the world over, as the creative force and personality behind what was an authentic, founder &
purpose led brand. After a tumultuous experience thru the Covid pandemic - with forced closures of her stores - Kristina lost control of kikki.K and parted ways in heart-breaking circumstances. A riveting story with many learnings. She has since bounced back - on a mission to inspire & empower 101 million people the world over to discover and chase their dreams.