Matt Jones

Matt Jones describes himself as a failed political strategist, a non-traditional but reasonably successful brand strategist, and an accidental entrepreneur.

In 2013, Matt co-founded Four Pillars Gin, a crowd-funded craft gin business that scaled to 30 markets worldwide and over $30 million in annual revenue in less than a decade.

Today, Matt’s one of Australia’s most in-demand keynote speakers on brand and business success, while his advisory firm Think Story Experience helps businesses and leaders from scale-up to enterprise think more creatively about their growth ambitions.

Matt's also a mentor at Startmate, the chair of the City of Sydney’s Business Advisory Panel, and the author of a book, Lessons From Gin.