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Paul is a seasoned founder and entrepreneur with a background in land economics and a career spanning physical development, internet innovation and global tech leadership. His early work in Silicon Valley sparked a passion for how the digital world can mirror and transform the physical one.

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In 2000, Paul founded Pureprofile, leading it from startup to global business. He raised institutional capital, built international teams, and listed the company on the ASX in 2015 (ASX: PPL). His early vision was captured in a 2002 patent now granted in multiple countries.

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In 2018, Paul left Pureprofile to launch Decidr—bringing his deep experience and original thinking to a new frontier in decision intelligence.

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