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Paul is a seasoned founder and entrepreneur with a background in land economics and a career spanning physical development, internet innovation and global tech leadership. His early work in Silicon Valley sparked a passion for how the digital world can mirror and transform the physical one.
In 2000, Paul founded Pureprofile, leading it from startup to global business. He raised institutional capital, built international teams, and listed the company on the ASX in 2015 (ASX: PPL). His early vision was captured in a 2002 patent now granted in multiple countries.
In 2018, Paul left Pureprofile to launch Decidr—bringing his deep experience and original thinking to a new frontier in decision intelligence.
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