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Poppy Reid co-founded The Brag Media and launched Rolling Stone and Variety in Australia and New Zealand, which sold in 2024. She is a Music & Culture Journalist and Presenter for the Seven Network and is the Co-Founder and Chief Content Officer of Curious Media, a recently launched podcast network. 

She is a multi-award-winning journalist and commentator, having been named Music Journalist of the Year at the 2022 Australian Women in Music Awards (AWMA), received the Publishing accolade at the 2023 Mediaweek Next of the Best Awards, and was more recently crowned Champion of Change at the B&T Women in Media Awards.

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